Pico Play was tasked with transforming the original Gumbuya Park into a sustainable tourist destination. Understanding the park's heritage, key features, and target customers, they developed a successful concept. Collaborating with the new owners, they determined a suitable budget for stage1, setting the stage for future investments.
Pico Play led the $50 million re-development project, transforming the old Gumbuya Park into Gumbuya World's multi-zoned theme park within 8 months. The new park features a Water Park, Oz Adventure Zone, Outback Explorer Zone, and Wildlife Trail.
"After we conducted a site analysis and identified Gumbuya brands strengths, weaknesses, opportunities and threats we decided to build on the unique Australian Bush theme and embrace its history and legacy". — Darren McLean Pico Play Executive Director.
Phase 1 of Gumbuya World opened to the public in December2017 and exceeded the original business projections.
Gumbuya World exceeded attendance projections after 2 years of trading. The owners have commissioned Pico Play to develop a strategic master plan for the theme park, new attractions, and a 10-year business case. The plan incorporates the development of a complete resort and entertainment destination on surrounding lands, surpassing the original forecast.