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Why the business of FUN is important

Having fun has positive biological effects. When we do pleasurable activities, it releases dopamine which leads to positivity and can counteract more uncomfortable feelings of hopelessness and stress.
Written by
Jessica Farias
Published on
10th February, 2023

Having fun has positive biological effects. When we do pleasurable activities, it releases dopamine which leads to positivity and can counteract more uncomfortable feelings of hopelessness and stress.

We currently live in a world of tension and stress, and having fun becomes fundamentally important for recovering energy, resting, and escaping from routine. In this sense, fun activities become a set of events that are free from pressures and tensions arising from work and social or moral commitments, that is, they occur outside situations of everyday activities.

Gumbuya World - Kids having fun

Having fun allows us the opportunity to connect and create bonds with others. Doing enjoyable activities - like a big day out at a theme park or enjoying an experience at a FEC, makes us more pleasant to be around, and doing these activities with others can create lasting memories that will bring us a lifetime of happiness. It's a different way for people to interact with each other in an environment dedicated to fun.

Theme parks have a great sense of community and happiness that is unique and hard to replicate with anything else. It brings people together and is a great bonding experience for friends and family, so to keep attracting customers and tourists it is necessary from time to time to create new attractions or revitalize old ones.

Each person can have fun in a different way in theme parks: some people can have the opportunity to interact and engage with their favourite characters and brands. Other people go for concerts, special events and seasonal celebrations. Some people visit theme parks because they are part of a group (school, company, church). Others just want to create good memories with their family or make their kids happy.

The fun factor is increasingly important nowadays due to its ability to attract resources and provide a positive economic and social development of regions. According to Verified Market Research, Family Entertainment Centre Market is projected to reach USD 42.64 Billion by 2028, growing at a CAGR of 9.79% from 2021 to 2028.

Global Family Entertainment Center Market Chart
Source: https://www.verifiedmarketresearch.com/product/family-entertainment-center-market/

When we talk about theme parks (or even water parks, zoos, aquariums, or FEC), their locations also often bring further tourism developments to these places, providing a plethora of job opportunities, thus moving the economy of the region.

The business of fun in addition to reducing stress, generating happiness, and providing good times and memories with friends and family, is also a great way to move the economy of a region and increase tourism.

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