Are virtual & hybrid events the new normal?
The world’s population currently stands at around 7.75 billion; 60% of which are connected to the internet and close to 50% are active social media users, according to a recent report published by Hootsuite. The average internet user also spends around 40% of our waking hours or 6.7 hours daily
Case study: breaking into the E-Sports market at ChinaJoy 2019
Pico worked with online retailer JD to create a huge booth at the ChinaJoy 2019 entertainment conference, which had 364,000 visitors in four days. Objectives For most brands who want to tap into the gaming market, catching the attention of the thousands of digital entertainment consumers at ChinaJoy – the China Digital
Desk jockey or front line?
I am fortunate enough to have had a wide range of experiences from theme parks, major attractions, fast food, casinos, resorts, horse-racing, tourism and hotels. Some would say that I cover all the vices. That said, I am sometimes asked about my most interesting operational experiences. There are many
Is humour the best way to engage an audience?
Pico Play’s vibrant Creative Director, Mark Eady, has spent his career as an actor, stunt performer, writer, producer and storyteller within the entertainment and attraction industries both in Australia and overseas. His lifework has been centred around the power to engage audiences through storytelling. Mark gives us some insight into his